Restor

Restor is the digital platform connecting the people restoring the planet, a Swiss nonprofit spun out of ETH Zürich, built with Google, and home to the world's largest community of restoration projects. The platform was already built when we came in. Our work is everything around it: the campaigns, the pages, the posts, the newsletters, and the fundraising that put it in front of the people who need it.

Each campaign gets a page that can carry an ask on its own.

The RestorLife Awards and the support page are two different jobs. One has to explain eligibility, categories, dates, and a judging panel clearly enough that an NGO in the field can apply without a call. The other has to make a donation feel like a decision, not a form. Both are built from the same components, the same dark and pale-green banding, and the same restraint.

Photography first, type as the frame.

The Instagram and LinkedIn feeds run on real photography from the projects themselves, with a small set of typographic devices layered on top: an arced line for context, a highlighted marker for the news, a single yellow accent held back for what matters. Product announcements use the same grammar in the dark palette, so the feed reads as one voice whether the subject is a sunflower or a dashboard.

One story per send, and one thing to do about it.

Newsletters, award announcements, and donor updates are written and laid out to the same rule: lead with a project, not the organisation, and close with a single action. Templates are built to survive the real conditions of email, image blocking, dark mode, and a phone in one hand.