Building a Scalable Online Presence for a Tech Firm
We partnered with Rocktech Digital, a U.S.-based software and marketing company, to elevate their online presence. The website showcases their diverse services, from staff augmentation and custom software development to digital marketing with a healthcare focus. The design balances a modern tech aesthetic with accessible navigation for service-oriented browsing.
Services
UX Research & Strategy | Ui & UX Design
Category
Tech, Healthcare, Digital Services
Client
Rocktech Digital
Expanding a Digital Agency’s Global Reach
We helped Rocktech Digital reposition itself with a modern website that appeals to both enterprise tech clients and healthcare partners. The new structure highlights their core services, offshore capabilities, and industry focus areas while remaining accessible and conversion driven.
Clear Navigation for Complex Offerings
We designed a clean, modular layout to organise their diverse offerings, such as IT staffing, QA, and healthcare marketing into digestible, client friendly sections.
A Hybrid Brand for a Hybrid Team
Balancing U.S. credibility with offshore efficiency, the design and content strategy focused on trust, transparency, and capability.
Turning Complexity Into Simplicity
The new website was designed with a strategic blend of content design and visual hierarchy, ensuring even complex offerings like QA and MedSpa marketing were digestible.
Communicating Expertise Through Design
Our goal was to convey Rocktech’s expertise without overwhelming new users. We relied on subtle animations, concise messaging, and grid-based layouts.
A Brand Identity That Reflects Scale
Visual elements were refined to communicate professionalism and growth. Color systems, iconography, and type all work in sync to support the new brand tone.
Flexible Yet Focused Design Language
Whether viewed by a CTO or a clinic manager, the site presents Rocktech as credible, capable, and easy to engage with.
